Privacy Policy — 98Pools

Your privacy matters to us. This policy explains what information 98Pools collects, how we use it, and your rights. We never sell your personal information to third parties.

1. Who We Are

98Pools is a locally owned pool cleaning and maintenance company serving Gulf Breeze and Navarre, Florida. Our website is located at 98pools.com. You can contact us at 850.396.3093 or through our website contact form.

2. Information We Collect

We collect information you provide directly to us when you use our price estimator, contact form, or otherwise reach out. This includes:

  • Name, email address, and phone number
  • Service address
  • Zip code
  • Pool details you enter in our price estimator (pool size, sanitizer type, coverage, condition, shape, and whether you are a veteran)
  • Your estimated price and service type interest
  • Any additional notes or messages you send us

We do not collect payment information through our website. We do not use cookies for tracking or advertising purposes.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your quote requests and schedule consultations
  • Send you your price estimate by email
  • Follow up with you by phone, email, or SMS regarding your pool service inquiry
  • Plan our service routes and schedule
  • Improve our services and pricing estimator tool
  • Comply with legal obligations

4. SMS Messaging

This section is specifically required for SMS compliance.

By submitting your phone number through our price estimator or contact form, you consent to receive SMS text messages from 98Pools. These messages may include:

  • Your price estimate details and follow-up information
  • Appointment confirmations and reminders
  • Service updates and notifications
  • Responses to your inquiries

Message frequency: Message frequency varies based on your inquiry and service schedule. You can expect initial follow-up messages and occasional service-related communications.

Message and data rates may apply depending on your mobile carrier and plan.

To opt out: Reply STOP to any SMS message at any time to unsubscribe. You will receive a confirmation message and no further SMS messages will be sent. You can also contact us directly at 850.396.3093 to be removed.

To get help: Reply HELP to any SMS message or contact us at 850.396.3093.

We do not sell, rent, or share your phone number or SMS consent with third parties for their marketing purposes.

5. Email Communications

By submitting your email address, you consent to receive email communications from 98Pools including your price estimate, follow-up messages, and service-related information. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.

6. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

  • Service providers: We use GoHighLevel (GHL) as our CRM platform to store contact information and manage communications. GHL processes data on our behalf and is bound by their own privacy policy.
  • Legal requirements: We may disclose your information if required by law or to protect the rights, property, or safety of 98Pools, our customers, or others.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. If you become a customer, we retain your information for the duration of your service relationship and a reasonable period after. If you request a quote but do not become a customer, we retain your information for up to 2 years for business purposes. You may request deletion of your information at any time by contacting us.

8. Your Rights

You have the right to:

  • Request a copy of the personal information we hold about you
  • Request correction of any inaccurate information
  • Request deletion of your personal information
  • Opt out of SMS communications at any time by replying STOP
  • Opt out of email communications at any time via the unsubscribe link

To exercise any of these rights, contact us at 850.396.3093 or through our contact form.

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this privacy policy or how we handle your information, please contact us: